Become a Passion Pro Guide | Help Others Find Their Passion

Path B • For Those Who Guide Others

What if your passion is helping others find theirs?

Some people take the Passions Assessment and discover that what lights them up most is guiding someone else through the same experience. If that's you, there's a path for it. And it starts right here.

You already know what it feels like to help someone see themselves clearly.

Coaches

You're already coaching. You want a proven methodology for helping clients uncover their passion and purpose, not just set goals. The Passions Assessment gives you a guided framework that works even with clients who struggle to articulate what they want.

Counselors & Therapists

You see the clinical side every day. You know your clients need more than coping strategies. The Passions Assessment is a supplementary tool you can integrate into your existing practice to help clients connect their healing with their direction.

Mentors & Community Leaders

You lead at church, at work, in your neighborhood. People come to you for advice. This gives you a structured way to take those conversations deeper, so the people you serve walk away with real clarity, not just encouragement.

Aspiring Guides

You don't have a practice yet. But you've always been the person friends and family come to when they need perspective. The Guide path gives you the framework, training, and community to turn that natural gift into something intentional.

"It's amazing what we'll discover if we start approaching life by asking how we can live with purpose and not just according to expectations and cultural norms! I was blown away by how much it helped me to clarify my vision and empower me to work toward making that vision a reality."

Ashley Dymock de Tello • Passions Assessment Participant

Three levels. One mission. Start where you are.

Everyone begins as a Guide. The assessment reveals whether you're meant to grow into mentorship. The system self-selects, so you don't have to guess.

Start Here

Passion Pro Guide

The entry point. Complete the Passions Assessment yourself, go through the Passion Challenge, and learn the methodology well enough to walk someone else through it.

  • Full Passions Assessment experience
  • 7-Day Passion Challenge
  • Licensed access to the assessment materials
  • Training on the question sequencing
  • Community support and peer practice
Accepting Founding Guides Now
Level 2

Passion Pro Mentor

For those whose passion is serving others. You've guided multiple people, collected testimonials, and completed advanced training on working with people who lack self-awareness.

  • Everything in Guide, plus:
  • Advanced methodology training
  • Working with resistant or unclear clients
  • Community leadership role
  • Referral network access
Opening Q2 2026
Coming Soon

Passion Pro Facilitator

The advanced tier. Run workshops, corporate sessions, church programs, school initiatives. Direct mentorship from Jackson Calame. Premium certification.

  • Everything in Mentor, plus:
  • Workshop delivery training
  • Corporate and group facilitation
  • 1-on-1 mentorship with Jackson
  • Custom materials and licensing
By Application

"This is the most genius and authentic marketing and sales techniques I've ever seen! Jackson, we're going to call you the Psychology of Sales Expert."

Thomas LeMaguer • CEO, eRational Marketing

The path to becoming a Guide.

You can't guide someone through a journey you haven't taken yourself. That's why the first step is always the same.

1

Take the Passions Assessment Yourself

The full 10-section guided experience. This is your first module. You'll discover things about yourself you didn't expect, and that experience is what qualifies you to guide others.

2

Complete the Passion Challenge

7 days of putting what you discovered into motion. This gives you firsthand experience with the activation process you'll eventually guide others through.

3

Learn the Methodology

Training on why the question sequence works, how to recognize when someone is stuck, when to let the silence do the work, and how to adapt for different personality types and life stages.

4

Practice with Peers

Guide fellow trainees through the assessment in a supported environment. Get feedback. Build confidence. Refine your approach before you ever work with a client.

5

Receive Your Certification

Become a Certified Passion Pro Guide with licensed access to the methodology, materials, and community. Begin integrating it into your practice or start building one.

Professionals already exploring this path.

Licensed therapists, executive coaches, pastoral counselors, military leadership trainers, and community mentors have expressed interest in bringing the Passion Pro methodology into their work.

Rich Brown
Leadership & Training
Mandy Morris
Coach & Author
Dr. Teryl Baker
Clinical Professional
Sal Barrena
Coach & Mentor (EN/ES)
Fletcher Ellingson
Counselor
Dr. Fernando Marengo
Clinical Professional
Sharon Rolph
Coach
Jennifer Reed
Professional

Tell us about yourself.

This is not an application. It's the start of a conversation. Tell us who you are, who you serve, and why this interests you. Jackson reads every response personally.

No commitment. No sales call. Just a conversation when the time is right. We'll be in touch within a few days.